Sure but that price that you suggest is for everyone, not only ad-block users or people that doesn't click on ads. At the end of the day, if it cost them more

Sure but that price that you suggest is for everyone, not only ad-block users or people that doesn't click on ads. At the end of the day, if it cost them more than an ecpm of 0.50$ to produce that content (and I'm pretty sure it does, because most ad-based website never made ton of profit and that was the case even before adblocking became popular), than that just doesn't make sense either to have a price that low.