I wholeheartedly disagree. You can't ask most consumers what they think of an undeveloped business idea. They don't know what they want. At a minimum you have

I wholeheartedly disagree. You can't ask most consumers what they think of an undeveloped business idea. They don't know what they want. At a minimum you have to put something visual in front of them, even better if its a prototype. Check out Rocket Surgery Made Easy (http://www.sensible.com/rocketsurgery/index.html http://www.sensible.com/rocketsurgery/index.html).