- Vinicius's article was great advice, so please don't consider this a knock on it. - I wasn't really trying to outline sales-driven side projects in that part

- Vinicius's article was great advice, so please don't consider this a knock on it. - I wasn't really trying to outline sales-driven side projects in that part of the article, merely successful ones. - For truly mature companies (ones who are out of the startup phase), side projects are a healthy thing to encourage because they can afford to take risks with their time and money. We were looking for a standard by which a startup like ours could tackle a side project. This is the standard we hit on that seems to be working for us. Of course there are others. And in different kinds of companies with different kinds of cultures, we'd expect variation.