4 ms·

G wants the merchants to have a good experience (95%+ report that they do) How does that match with the rice university study where 42% wouldn't run a promotio

• pchristensen 16y ago
  I don't know about the Rice study. 95%+ is the number we get told by the bosses, based on our followup surveys with them. I'm not sure what the real truth is but based on the wild inaccuracies in the public numbers about Groupon's business, I tend to trust the internal numbers. Pre and post-deal experience and handling is part of what the fat margins get spent on, to make sure that it is a good experience for the merchant. EDIT: Found results in question - http://www.screenwerk.com/2010/10/01/survey-42-of-groupon-smbs-would-not-do-it-again/ http://www.screenwerk.com/2010/10/01/survey-42-of-groupon-sm... Caveats about the study: 1) It was sent to 360 total businesses (Groupon deals with 10Ks of businesses) 2) 150 responded. 3) No mention of when these businesses ran their deals - 6 months earlier or later would make a huge difference in a company as young and fast-growing as Groupon. Since people with a negative experience are much more likely to respond, this should be taken with a grain of salt. Also, 42% of 150 means that they found 63 businesses that would not repeat.