A cultural change is one way to do it. But another way is to offer compelling technology that, as a side benefit to the average consumer, is also more environme

A cultural change is one way to do it. But another way is to offer compelling technology that, as a side benefit to the average consumer, is also more environmentally friendly. Examples could be Tesla (many people buy Tesla cars because they like the car, but they can reduce CO2 emissions), Loop (packages look nicer, and are reusable) or pretty much every energy startup that promises lower electricity costs without using fossil fuels.