> Firstly, using influencers to present a product is fundamentally stronger than classic advertising. Secondly, it's cheaper for the advertiser, while the influ

> Firstly, using influencers to present a product is fundamentally stronger than classic advertising. Secondly, it's cheaper for the advertiser, while the influencer just needs a few thousands/month to quit their job. Assuming you're right, I would argue that the kind of "influencer" who sets their price point to advertise your ice cream truck at "one free ice cream" is unlikely to provide enough value to offset the opportunity cost of actually selling an ice cream to a paying customer, moreso if we take into account dishonest freeloaders. There is no value in providing products for free to self-proclaimed advertisers who just arbitrarily show up at your business.