I have ethical qualms about it too. I'm not sure I could get comfortable enough with them to do it. But you're totally spot on that the negative priming (he's m

I have ethical qualms about it too. I'm not sure I could get comfortable enough with them to do it. But you're totally spot on that the negative priming (he's making risky decisions, upsetting his family) and the distancing (it's my brother, not me) are very important to the effectiveness. If you say it's your own idea, and don't prime the pump of negativity, I'd expect significantly better feedback. People can't help it. No one likes to say your baby is ugly, or those pants do indeed make your butt look fat.