>It's a term loosely used by people with a large following, and right there the definition crumbles - what's a large following? 30,000 followers, according to

>It's a term loosely used by people with a large following, and right there the definition crumbles - what's a large following? 30,000 followers, according to the UK's Advertising Standards Authority.[0] People who have more than that will be classed as "celebrities" and fall under a tighter set of regulations.[1] [0] https://arstechnica.com/tech-policy/2019/07/30000-followers-makes-you-an-internet-celebrity-says-uk-ad-regulator/ https://arstechnica.com/tech-policy/2019/07/30000-followers-... [1] The ASA is an industry self-regulatory body, rather than a government-run regulator, so they can't make anything illegal per se.