If any influencer succeeds long term it will be to the extent they serve as a curator of things, services, etc. for people that are otherwise too busy. They can

If any influencer succeeds long term it will be to the extent they serve as a curator of things, services, etc. for people that are otherwise too busy. They can provide value to people on those platforms only to the extent that they provide them with useful information, and if they are whoring themselves out without any standard then people will not be influenced by them. Point being, curators that are good invest a lot of time (and money) into the domain they are curating. People that love ice cream can tell you a lot about how and why different companies ice creams are different from one another.