> It is quite easy to bash the influencers. Though this is true, I think there's also a lack of perception on the influencers part on the current definition of

> It is quite easy to bash the influencers. Though this is true, I think there's also a lack of perception on the influencers part on the current definition of "influencer". It's a term loosely used by people with a large following, and right there the definition crumbles - what's a large following? I think we can agree that it depends - to some niches 200.000 followers it's not that big of a deal, while on others 50.000 followers could be a rare sight. Then it comes the "value" of that following - the potential reach might be terrible in terms of value: they might have the wrong motivation, might be bloated with bots, or simply may not see the influencers as a value adding individual but as a good distraction while browsing the feed. Finally the scarcity of recommendations - what used to be a monthly product placement/mention/promo, or weekly, or daily, with the current state of social media (with stories) it's almost like a big reality show, with real time shit happening all the time, and they pump so much stuff that the value as diluted - that ice cream truck was a small stop in their day of pumping content: they had breakfast somewhere, lunch, brunch, and will have dinner and party in some place. Imo influencers from a lot of niches will increasingly become less valuable, to the point where they might have to make the decision of dropping it, after a slow vanishing due to the lack of constant content production, then it will correct itself. > The ice cream truck could offer just the one ice cream to an influencer a week If no one came from that influencer, it would be a wasted ice cream, plus he had no control on the content (could be damaging), plus it's a ice cream truck - doubt he has time to be fiddling with that. If one location isn't cutting it, he just moves.