Some of us are noticing. I was discussing last year with my friends and family how clean your bikes helmets and cars windshields were compared to 20 years ago:

Some of us are noticing. I was discussing last year with my friends and family how clean your bikes helmets and cars windshields were compared to 20 years ago: no insect on it. It's just that people carry on. They don't build their life. They don't make conscious choices, orientate their actions or try to think about the society they live it. They just go through it, going from one small short term objective to another, most of the time motivated by a small pleasure or to avoid pain. That is why people get fat, get stuck in traffic going to a job they don't like, going back to TV eating unhealthy food and indulging some kind of addiction. Believe it or not this is also a big cause of couples staying together, marrying, making children. Not the grand idea of love. Inertia. Status quo.