I think the key point is that customers are very different and that currently "broadband" is sold as a single type of product. The person who downloads a few s

I think the key point is that customers are very different and that currently "broadband" is sold as a single type of product. The person who downloads a few songs and videos and checks email wants a very different product from the person who is constantly uploading torrents. Net neutrality is mostly just FUD though b/c with the exception of protocols that specifically exploit "shared bandwidth" pricing, it's unlikely to impact anyone (since consumers do like choice). Even my google/bing example is quite farfetched, b/c it's not likely worth enough to Google to subsidize bandwidth just to get search clicks, and in any case Comcast could sell Google analytics data without having to restrict anyone's choices.