I once bought every kind of microwave popcorn at my local grocery store. It was about 8 brands, if I remember. This was 10 years ago. Then I popped them all for

I once bought every kind of microwave popcorn at my local grocery store. It was about 8 brands, if I remember. This was 10 years ago. Then I popped them all for the same time in the same microwave. I weighed them before and after. Did a blind taste test. Measured value and did a (label) blind ranking of aesthetics. Put it all in some nice graphs and tables and threw the whole thing on a micro site called thepopcornexperiment.com or something with a handful of affiliate links. (It hasn’t been live for years.) I think it made a couple hundred bucks over the course of like 3 years before I finally took it down. I’m not sure that’s what you’re asking about, but it’s the first thing that came to mind :)