One of the other things that Iacocca did, which I don't see mentioned as often, was the acquisition of AMC from Renault. Lee wanted the Jeep brand; IIRC Hal Sp

One of the other things that Iacocca did, which I don't see mentioned as often, was the acquisition of AMC from Renault. Lee wanted the Jeep brand; IIRC Hal Sperlich and others didn't think it was worth it, but Lee got his way. Along with the Cherokee, Wrangler & Wagoneer, they also got the highly-underrated AMC design and engineering teams. What I found fascinating about that was how well the corporate integration was handled-AMC/Jeep wasn't run as a separate subsidiary for very long, and AMC people were integrated into roles of responsibility in the new organization, and products gradually began to incorporate components from both prior companies. Compare that with GM, which owned Adam Opel for almost ninety years without fully integrating its operations, or the way Daimler handled its merger with Chrysler....