Two of these factors have been particularly relevant to my situation: lifestyle, and passion. I'm still young enough (28 in London, no major life commitments) t

Two of these factors have been particularly relevant to my situation: lifestyle, and passion. I'm still young enough (28 in London, no major life commitments) to take risks where the pay-offs include loving my job, loving going to work everyday, and finding further personal career development possible and exciting. If this is the worst case scenario and the company fails, I'll have zero regrets.