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Do you sell more electric cars by emphasizing their oddity, or by emphasizing their regularity?
by dv_dt 7y ago
Do you sell more electric cars by emphasizing their oddity, or by emphasizing their regularity?
- nmeofthestate 7y agoAt this stage, for a small car, you probably don't want it looking the same as other normal small cars that are half the price.
- dv_dt 7y agoI think it's interesting that the Nissan Leaf seems to have taken on a more normal appearance that it did at it's introduction. But maybe that's part of the marketing progression, start by grabbing attention and as you expand dial back the attention getting styling and move to a different grouping of customers.