I think the rebranding is happening slowly. There are really two amateur radio "communities" (though with a fair amount of overlap): the older "ragchewing" gen

I think the rebranding is happening slowly. There are really two amateur radio "communities" (though with a fair amount of overlap): the older "ragchewing" generations that didn't grow up with the Internet, and the newer generations that care more about experimenting with shiny new technology. As the former generation "retires" and new licensees join it will continue to shift. There have been a record number of new licenses granted in recent years (though that doesn't necessarily translate to actual engagement in the hobby) http://www.arrl.org/news/another-outstanding-year-for-amateur-radio-licensing http://www.arrl.org/news/another-outstanding-year-for-amateu...