> There're issues with current state of online advertising, but when was last time humanity said "improving this would be a great business, but you know what -

> There're issues with current state of online advertising, but when was last time humanity said "improving this would be a great business, but you know what - we don't want it to be better"? When you externalize costs like this anything is easy to justify, I will ask a different way: should we be reconsidering forcing the costs of adtech's growth in to an engaged panopticon on to society? Do ads need to be 1000 times more efficient (and profitable, if Alphabet and Facebook's quarterly reports are to be believed) if they have so many external costs which the ecosystem is simply unfit to solve itself?