> the ideal marketing window came and went before the product officially launched, which certainly affected sales. Definitely. I used to see that all the time

> the ideal marketing window came and went before the product officially launched, which certainly affected sales. Definitely. I used to see that all the time in the games industry. Getting the right launch window is critical because most of a game's sales happen in the first few days of launch. And yet, games are famous for shipping months, even years late. They usually seem to make it work. I guess you'd be particularly hosed if you couldn't afford the burn rate for the extra X months it would take to get to a decent launch window.