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Gartner's business model: sell enterprise-friendly papers on the latest industry buzzwords; drive sales by sending hollow press releases to clueless business/IT
by ryanpetrich 16y ago
Gartner's business model: sell enterprise-friendly papers on the latest industry buzzwords; drive sales by sending hollow press releases to clueless business/IT journalists.
- imaginator 16y agoGartner's business model is something along the lines of "make a prediction about tech $flavour-of-the-month to insecure CTOs with a timespan of about three years. Three years later, things have moved on and everyone has forgotten their prediction." Whether right or wrong. Apparently you pay good money for these predictions.