I'm most impressed with how progressively "upmarket" they become. You could charge multiples more for the minimal version in a different context. As muji [1]

I'm most impressed with how progressively "upmarket" they become. You could charge multiples more for the minimal version in a different context. As muji [1] is to a department store, the appropriate store for these would be to a supermarket. I'm also reminded of the quote "Simplicity is the ultimate sophistication" (da vinci?) [1] http://muji.us http://muji.us