What I would love, and think needs to be the standard for reporting, is directing readers to the solutions of the doom and gloom. Directing them to recognized m

What I would love, and think needs to be the standard for reporting, is directing readers to the solutions of the doom and gloom. Directing them to recognized movements or foundations that take action, what general type of ingredients or products make use of the rain forests etc. so consumers can make informed decisions. It's not about singling any company out (even though many rightly should), it's about informing people. We wouldn't appreciate someone coming up to us and giving us bad news every day or week and think of it as mentally healthy, but the media has always done it regardless. People may be ambivalent to this type of progressive talk, but if they are truly ambivalent then they shouldn't actually care.