> Print ads are not targeted--they can only be targeted to the text they accompany. This means that the vast majority of their viewers are completely uninterest

> Print ads are not targeted--they can only be targeted to the text they accompany. This means that the vast majority of their viewers are completely uninterested in the ad So if I'm reading a review of a new car for example, and there's a full page ad for the new Ford Focus alongside it, I'm not going to be interested? Seems more relevant than constantly being bombarded with ads for mattresses after buying one 6 months ago.