Interaction and Interesting Content seem to be a common theme. http://www.simplyzesty.com/brands/10-great-facebook-fan-pages/ http://www.simplyzesty.com/brands/

Interaction and Interesting Content seem to be a common theme. http://www.simplyzesty.com/brands/10-great-facebook-fan-pages/ http://www.simplyzesty.com/brands/10-great-facebook-fan-page... I could not find the past link I was looking for which had the main points of: Despite the amount of "fans" gained by brands (this was mostly centered on mega-brands), these brands feared the dreaded "ignore" or X button, as most of their "fans" were doing. Poor content, uninteresting streams, or just spammy ads means many Fans are just "passive," having you as a "like" for more social context (your friends "see" you like Starbucks) versus "interacting" with the brand page to any degree past the initial like. This goes all the way to specials, deals, etc. that MAY be of interest, but could hardly be updated to a broad 100k+ "fan" base spectrum from the Brand Pages individual stream. (once again, paraphrased from memory, must get better book mark sorter).