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But do they need to?

• rubinelli 7y ago
  No, not really. All they need to know is the source of their traffic and how well it's converting. That source isn't paying for itself? Cut it and divert the budget to one that is.
• justapassenger 7y ago
  Does advertising needs to exist at all? Do businesses need to exist at all? Does economy needs to exist? There're issues with current state of online advertising, but when was last time humanity said "improving this would be a great business, but you know what - we don't want it to be better"?
  • HeWhoLurksLate 7y ago
    Personally, I only ever go to Harbor Freight when they send out mailers- not because I can't spend money other times, but because their mailers are such a constant thing that it doesn't make sense to buy it not on sale.
  • rrix2 7y ago
    > There're issues with current state of online advertising, but when was last time humanity said "improving this would be a great business, but you know what - we don't want it to be better"? When you externalize costs like this anything is easy to justify, I will ask a different way: should we be reconsidering forcing the costs of adtech's growth in to an engaged panopticon on to society? Do ads need to be 1000 times more efficient (and profitable, if Alphabet and Facebook's quarterly reports are to be believed) if they have so many external costs which the ecosystem is simply unfit to solve itself?