There are a couple of failures (trashcan mac for example, Macbook Pro butterfly keyboard to a degree) but it is hard to argue that Apple's product designs over

There are a couple of failures (trashcan mac for example, Macbook Pro butterfly keyboard to a degree) but it is hard to argue that Apple's product designs over the last decade haven't been a massive success in general. Sure you can point out gripes (the touch bar, lack of ports, no headphone jack etc.) but in almost every product category there are at most a couple other products which can compete in terms of build quality, aesthetics, and functionality. And people have certainly bought a lot of units of most of these products, so it's hard to classify them as "failures" by any objective metric. If anything I think Apple has such a strong reputation for having categorically the "best designs" that they can't help falling short of expectations, and there's a whole category of journalism dedicated to catastrophizing every perceived flaw. In other words they're not perfect but they're undeny