There are definitely elements of "magical properties and cult-like followings" in the tech/startup world. Apple products are a good example of theatrical presen

There are definitely elements of "magical properties and cult-like followings" in the tech/startup world. Apple products are a good example of theatrical presentation that imbues objects with style/status/charm. I'd say successful marketing/sales, even human resources and company culture, have an aspect of "corporate enchantment".