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Is there any data available that backs this idea that flight travel customers will pay a premium for nice presentation and design?
by brown9-2 16y ago
Is there any data available that backs this idea that flight travel customers will pay a premium for nice presentation and design?
- notahacker 16y agoit's not about paying a premium (they're referring users to the same tickets at the same prices). It's being about the site that consumers bookmark.
- andreshb 16y agoI'm assuming it's too soon to tell in terms of hard numbers. However, empirically and from personal experience, the last 5-6 flights I've booked in the last couple of months have all been through hipmunk, and what I learnt is that: Hipmunk has replaced Kayak for me (I only booked through Kayak before, it was the most convenient and easiest to use at the time) Even though Kayak can show me the lowest prices, in Hipmunk I've booked flights that were not necessarily the cheapest (as I did in Kayak) but the least agonizing, by a price difference of about $50 saved myself 2 hours of agony. I do pay a premium for nice presentation and design in this case.