Organizations have to find their own way of working. It's going to change based on the size of the organization, its goals, and its people. With the exception o

Organizations have to find their own way of working. It's going to change based on the size of the organization, its goals, and its people. With the exception of 1.5 years in a software company, most of my organizations have been internal IT. What I find is that user areas, who initiate projects with us, often don't have a clear view of what they want but think it's going to help the organization. Our job is to build models quickly so that they can validate an idea. Only after iterating through a few models can they reliably say the benefit/cost of the idea. A very good engineer within my organization said to me, "Our job is to get something in front of them quickly so they can figure out what they don't want." Our successful projects have been ones in which we kept to this maxim. I think this is what the author was trying to say but I had a hard time following his writing style.