But I don't get the impression that "everything is fine" from reading this story. First, there's the context that Apple's iPhone business is "faltering" and its

But I don't get the impression that "everything is fine" from reading this story. First, there's the context that Apple's iPhone business is "faltering" and its product line has flatlined. For anyone who thinks that the spirit and innovation of Jobs lives on through Ive, this story throws cold water on that. In addition, the story emphasizes how much less Steve-like Apple has become since Cook over, with Ive seemingly being the last holdout of the glory days. If you buy into the story that Apple lives and dies by its emphasis on revolutionary design, this story is a major downer. I guess it depends on your viewpoint on engineering vs. design, but I imagine the story's last graf is depressing for those who prioritize the latter: > Mr. Ive’s old design team—a group of aesthetes once thought of as gods inside Apple—will report to COO Jeff Williams, a mechanical engineer with an M.B.A.