GrubHub also runs Google Ads to push GrubHub results to the top of search results. SEO is a core part of their strategy, in the name of driving business to rest

GrubHub also runs Google Ads to push GrubHub results to the top of search results. SEO is a core part of their strategy, in the name of driving business to restaurants. I'm sure many businesses don't care and don't mind, as long as they're making money. There's always the cost that GrubHub, or the restaurants' own solutions, could be cannibalizing each other. It's a similar problem that any company has across marketing channels. GrubHub could be more transparent about their microsites, but there's always the possibility of some restaurant owners just not understanding what they're getting after signing a contract no matter how hard GrubHub tries. Although, phone orders are definitely tough. Restaurants have historically hated phone orders because of how GrubHub makes money off of them.