And it goes back farther than Sega, E.T. for Atari was such a big charlie foxtrot because Atari went to Howard Scott Warshaw and was like (paraphrasing) "hey yo

And it goes back farther than Sega, E.T. for Atari was such a big charlie foxtrot because Atari went to Howard Scott Warshaw and was like (paraphrasing) "hey you have 5 and a half weeks to get a title ready for launch, by yourself, we've got this rights deal with Spielberg in the works and want to launch for Christmas". For context he had 5 and a half weeks for E.T., he spent 7 months working on Yars' Revenge and 6 months on Raiders of the Lost Ark.