to me the butterfly keyboard is an example of operations overruling design. follow me, design came out with this new keyboard to fit their requirements and manu

to me the butterfly keyboard is an example of operations overruling design. follow me, design came out with this new keyboard to fit their requirements and manufacturing of the final product had some issues. so one would expect design to iterate and adapt looking for a new means to accomplish their original goals but operations, concerned about the dollar, will stick with the current format to save money. that focus on profit is probably the reason for the iMac languishing on its seven year old chassis and the fact Apple will keep production in China even after all the recent abuses of human rights to include pressure on Hong Kong. The profit is more important than the product now if I can find fault with the design side it is in the Mac Pro. Both models seemed to have been created for Apple, if not Ive, instead of the customers who had been using the Mac Pro platform for a decade plus. Just from the presentations of both its all form over function, look at how cool we are in making this. Sadly the new one is so over priced it left the original market still without a valid replacement for even the 2013 model. Given that the HQ was supposedly Ive perhaps Apple design can be summarized as audacious to the point of pretentiousness. If that has got to go to focus back on what people want then so be it.