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The reason why the "non-stop flight" checkbox isn't checked by default on most sites is because flights with stops are much cheaper usually. Also hipmunk result
by patrickaljord 16y ago
The reason why the "non-stop flight" checkbox isn't checked by default on most sites is because flights with stops are much cheaper usually. Also hipmunk results are usually always more expensive than other traditional sites, at least for now. Maybe they should focus on getting the best offers, that's more important than UX on that kind of sites, I mean look at godaddy for example.
- scotje 16y agoDifferent people place importance on different things. The "people who buy airline tickets" market is probably large enough to withstand some segmentation.
- jamn 16y agoThe point raised in the presentation is that as Hipmunk is better able to achieve price parity (say, via the ITA deal which will make better search results available to them), the prime differentiation will be the usability of the product.
- perplexes 16y agoTime is the only thing I can't make more of. The deregulation of airline prices and the subsequent obsession over the lowest fare has led us to treat airlines as a commodity, and the airplanes have thus become cattle cars in the sky. I and most people I know are willing to pay $50 extra for a better experience. "Agony" is the correct sort for us.