3 ms·
I don't think that comparison is warranted. Tim Cook seems to be spearheading Apple's new strategic focus on services and privacy. I'd say that's a strong path
by mushufasa 7y ago
I don't think that comparison is warranted. Tim Cook seems to be spearheading Apple's new strategic focus on services and privacy. I'd say that's a strong path forwards for the brand and business overall. He's not a product designer like Jobs, but he's not taking a MBA-style bean counter approach like Balmer.
- exabrial 7y agoI'll give him the privacy thing actually; I'll concede that.
- whatshisface 7y agoSteve Balmer spearheaded Microsoft's strategic focus in enterprise. It's a good analogy, actually. He's a different person and Apple's value proposition is evolving, potentially to a different target audience.
- threeseed 7y agoApple's target audience is the same as it's always been.
- toasterlovin 7y agoIt really isn’t. They used to sell to a very discerning but tiny slice of the public who was very bought into the brand. Now the sheer numbers dictate that they are addressing a much larger slice of the market (most of the market in some geographies and product categories) that isn’t anywhere near as bought in to the brand.
- cmsj 7y agoiPhone sales have been over 200 million units per year since 2015 and over 100 million since 2012. I'm not sure that "used to" and "now" and "tiny slice" necessarily match up with what your comment implies.
- toasterlovin 7y agoThe context here is comparing Jobs to Cook. Jobs came back to Apple in the late 90s (and was dead by 2012, the year you mention).