3 ms·

Straight forward. I like it. That leads me to several other questions...which may be out of scope.

by jessehorne 7y ago

DoreenMichele 7y ago
Ask away. I spun my wheels a whole lot before I had any clue what I was doing.
- jessehorne 7y ago
  I really appreciate your time. I'll try to phrase the questions as best as I can! With a computer repair business that I tried to start, one thing that would get me a couple of clients a week would be Craigslist ads. I ended up having a handful of clients and all of them were older, between 50-70 years of age. It's hard to scale lead growth with that strategy alone, because I had no idea how many people were seeing the ad that could have benefited from the service. I wish CL offered some sort of data like that. If you were starting a lone mobile computer/printer repair/installation business, what other strategies would you use to get clients? I feel almost silly for asking the question but I'm curious to hear your response. I know that with Facebook ads, you can design your campaign to receive certain results, such as a page like or website visit. Do you think facebook ads would be another strategy or something to employ later on, or is the business example above not something that FB ads would be good for? Have you ever employed a strategy to get customers that isn't in every "Strategies to get customers..." article that you can find on the web? I've rarely found an article online that went beyond the basics of a handful of common strategies. I found more in detailed "success stories" where people described unique actions they took which ended up leading to their success. Was there a book that changed the way you'd market? Anything and everything is welcome and appreciated. This was sorta rushed because I have a deadline to meet with a project but figured I'd put my thoughts out there and see what comes of it!
  - DoreenMichele 7y ago
    I ended up having a handful of clients and all of them were older, between 50-70 years of age. Let me suggest you find other ways to reach the same demographic. I assume people aren't mailing you their computer. This sounds like a local business. Make a list of local senior housing projects, senior centers, etc. Design up a paper flyer and print a few because that's the absolute cheapest way to do local advertising. Go knock on doors and ask if they have a bulletin board and if it would be okay to leave a flyer with them. Use tear off tabs to both help potential clients retain the contact information and as an informal tracking mechanism. Periodically replace the flyers when the tabs are gone or nearly gone. Make a list of places that accepted your flyers. Follow up periodically. Expect your flyer, your contact list and other details to evolve over time. As you hit on some successes, think about which things worked and make some guesses as to why. Ask yourself how you might replicate the piece of the formula that you think worked in order to further improve on what's working. Then repeat the process of trying a thing, thinking about the results it got and trying to improve on those results. Was there a book that changed the way you'd market? Starting in my teens, I read a lot of books and articles over the years and even attended free classes from local Chambers of Commerce. I knew a lot in theory. In practice, I spent a lot of years failing to make money in an entrepreneurial fashion. While desperately poor, I began collecting recyclables to help cover my expenses. I learned a lot from that. My background had inculcated me with broken mental models. Merely reading about how you were supposed to do business resulted in me spending years pursuing "window dressing" instead of pursuing customers. I registered my fictitious business name with the county. I set up a business bank account. I had a spiffy leather briefcase. I said "yes" to a free trial of office equipment I didn't need. I bought a nice desk and office chair. None of it resulted in paying customers. There are things that are highly regulated where you absolutely need to jump through the right hoops before you can reach out to your first customer. But if you are doing something that isn't highly regulated, you need to figure out a product or service people will pay for and then find ways to connect to customers. That's it. That's the crux of it. Then iterate on your successes and view your failures as learning experiences. If it's regulated, you need to add in some steps to make sure you are in compliance. You always should do a little googling to check pertinent laws for your jurisdiction anytime you try a new thing to make sure you aren't overlooking some legal detail. So, for example, you sell X locally and you know how to do that successfully. You decide to branch out to online sales. Now you need to research sales tax when selling out of state plus details of shipping. They both have logistical and legal components. For starters, you should look up if it's even legal to mail it (across state lines, to another country, whatever). It may be perfectly legal to sell locally but illegal to mail it. Some people ship first, learn it's illegal after the fact. Oops.
    - jessehorne 7y ago
      This was an excellent response! I am extremely grateful you took the time to write this up. It gives me a lot better understanding of things and is inspiring some new ideas. I'm curious about your experience in collecting recyclables. I've been in some interesting/desperate situations as well! I used to go to dumpsters around local apartment complexes and pick up furniture and what not and re-sell it. My biggest single find was a large antique mirror that I sold for $300! A lot better than cans. You can read more about that situation here... https://blog.usejournal.com/my-story-as-a-homeless-developer-5874731c42ed https://blog.usejournal.com/my-story-as-a-homeless-developer...
      - DoreenMichele 7y ago
        I was homeless at the time. I feel like there's a lot of downside to me trying to get into the specifics. Suffice it to say it paid cash the same day, which gave me immediate feedback on which actions were profitable and which weren't. This helped me develop solid mental models that generalized concerning where to invest time and effort in developing an income.

Straight forward. I like it. That leads me to several other questions...which may be out of scope.

DoreenMichele 7y ago

Ask away. I spun my wheels a whole lot before I had any clue what I was doing.

jessehorne 7y ago
I really appreciate your time. I'll try to phrase the questions as best as I can! With a computer repair business that I tried to start, one thing that would get me a couple of clients a week would be Craigslist ads. I ended up having a handful of clients and all of them were older, between 50-70 years of age. It's hard to scale lead growth with that strategy alone, because I had no idea how many people were seeing the ad that could have benefited from the service. I wish CL offered some sort of data like that. If you were starting a lone mobile computer/printer repair/installation business, what other strategies would you use to get clients? I feel almost silly for asking the question but I'm curious to hear your response. I know that with Facebook ads, you can design your campaign to receive certain results, such as a page like or website visit. Do you think facebook ads would be another strategy or something to employ later on, or is the business example above not something that FB ads would be good for? Have you ever employed a strategy to get customers that isn't in every "Strategies to get customers..." article that you can find on the web? I've rarely found an article online that went beyond the basics of a handful of common strategies. I found more in detailed "success stories" where people described unique actions they took which ended up leading to their success. Was there a book that changed the way you'd market? Anything and everything is welcome and appreciated. This was sorta rushed because I have a deadline to meet with a project but figured I'd put my thoughts out there and see what comes of it!
- DoreenMichele 7y ago
  I ended up having a handful of clients and all of them were older, between 50-70 years of age. Let me suggest you find other ways to reach the same demographic. I assume people aren't mailing you their computer. This sounds like a local business. Make a list of local senior housing projects, senior centers, etc. Design up a paper flyer and print a few because that's the absolute cheapest way to do local advertising. Go knock on doors and ask if they have a bulletin board and if it would be okay to leave a flyer with them. Use tear off tabs to both help potential clients retain the contact information and as an informal tracking mechanism. Periodically replace the flyers when the tabs are gone or nearly gone. Make a list of places that accepted your flyers. Follow up periodically. Expect your flyer, your contact list and other details to evolve over time. As you hit on some successes, think about which things worked and make some guesses as to why. Ask yourself how you might replicate the piece of the formula that you think worked in order to further improve on what's working. Then repeat the process of trying a thing, thinking about the results it got and trying to improve on those results. Was there a book that changed the way you'd market? Starting in my teens, I read a lot of books and articles over the years and even attended free classes from local Chambers of Commerce. I knew a lot in theory. In practice, I spent a lot of years failing to make money in an entrepreneurial fashion. While desperately poor, I began collecting recyclables to help cover my expenses. I learned a lot from that. My background had inculcated me with broken mental models. Merely reading about how you were supposed to do business resulted in me spending years pursuing "window dressing" instead of pursuing customers. I registered my fictitious business name with the county. I set up a business bank account. I had a spiffy leather briefcase. I said "yes" to a free trial of office equipment I didn't need. I bought a nice desk and office chair. None of it resulted in paying customers. There are things that are highly regulated where you absolutely need to jump through the right hoops before you can reach out to your first customer. But if you are doing something that isn't highly regulated, you need to figure out a product or service people will pay for and then find ways to connect to customers. That's it. That's the crux of it. Then iterate on your successes and view your failures as learning experiences. If it's regulated, you need to add in some steps to make sure you are in compliance. You always should do a little googling to check pertinent laws for your jurisdiction anytime you try a new thing to make sure you aren't overlooking some legal detail. So, for example, you sell X locally and you know how to do that successfully. You decide to branch out to online sales. Now you need to research sales tax when selling out of state plus details of shipping. They both have logistical and legal components. For starters, you should look up if it's even legal to mail it (across state lines, to another country, whatever). It may be perfectly legal to sell locally but illegal to mail it. Some people ship first, learn it's illegal after the fact. Oops.
  - jessehorne 7y ago
    This was an excellent response! I am extremely grateful you took the time to write this up. It gives me a lot better understanding of things and is inspiring some new ideas. I'm curious about your experience in collecting recyclables. I've been in some interesting/desperate situations as well! I used to go to dumpsters around local apartment complexes and pick up furniture and what not and re-sell it. My biggest single find was a large antique mirror that I sold for $300! A lot better than cans. You can read more about that situation here... https://blog.usejournal.com/my-story-as-a-homeless-developer-5874731c42ed https://blog.usejournal.com/my-story-as-a-homeless-developer...
    - DoreenMichele 7y ago
      I was homeless at the time. I feel like there's a lot of downside to me trying to get into the specifics. Suffice it to say it paid cash the same day, which gave me immediate feedback on which actions were profitable and which weren't. This helped me develop solid mental models that generalized concerning where to invest time and effort in developing an income.