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DFP for Small Business is what was formerly known as Google Ad Manager. The first 90MM non-AdSense monthly impressions are free, and then you have to pay. To cl
by BobbyH 16y ago
DFP for Small Business is what was formerly known as Google Ad Manager. The first 90MM non-AdSense monthly impressions are free, and then you have to pay. To clarify, say you have 200 MM monthly pageviews, and you serve 3 ad impressions per page. You would have 600 MM ad impressions. Say that Google serves AdSense ads to 2/3rds of these ad impressions, leaving you with 200 MM non-AdSense monthly impressions. You'd be over the 90 MM quota and you'd have to pay a hosting fee of around 2 cents per thousand impressions (impressions, not pageviews).
A newish self-service site to check out is http://www.isocket.com http://www.isocket.com. They charge a fixed fee (and don't take a percent of revenues).
- bjonathan 16y agoThank you for the details Bobby! I will take a look to Isorocket. Although I have to admit that for the moment the free limit of DFP is way above what we need everymonth. But I hope that it will change soon ;)
- jorazzle 16y agoJohn, Founder/CEO of isocket here - thanks for the mention Bobby! @bjonathan - confused... why would you want the DFP limit to change if the limit is already above what you'd need each month (thus being free to you)? Or do you mean you're hoping your traffic grows to the point you pay ;)