> How can they sell ads to people in emerging markets, Facebook's fastest growing userbase, if none of these people can buy the things they are advertising? ht

> How can they sell ads to people in emerging markets, Facebook's fastest growing userbase, if none of these people can buy the things they are advertising? https://trendwatching.com/trends/SACHET_MARKETING.htm https://trendwatching.com/trends/SACHET_MARKETING.htm > In Brazil, fast moving consumer goods giant Unilever sells Ala, a brand detergent created specifically to meet the needs of low-income consumers who want an affordable yet effective product for laundry that is often washed by hand in river water. In India, Unilever successfully markets Sunsil and Lux shampoo sachets sold in units of 2-4 dollar cents; Clinic All Clear anti-dandruff shampoo sachets at 2.5 rupees each; and 16 cent Rexona deodorant sticks. In Tanzania, Key soap is sold in small units for a few dollar cents. They'll sell it, they'll advertise it.