I am LDS, and it's true that there are a lot of very competent techies who are members. The two major factors that likely influence the high ranking are : as

I am LDS, and it's true that there are a lot of very competent techies who are members. The two major factors that likely influence the high ranking are : as mentioned. (1) the SEO is affected by links pointing at the site from external sources like LDS bloggers, and (2) the comprehensive system of cross-referencing that the site has implemented through its web-based scriptures. For example: http://lds.org/scriptures/pgp?lang=eng http://lds.org/scriptures/pgp?lang=eng because the LDS Church's major "message" is how the Book of Mormon is supplementary and complementary to the Bible, as it is a record of God's dealings with people on the American continent during "ancient" American times.