A few points: 1. If you are right, that's why it's better to use your own product and scratch your own itch. It aligns your companies goals with your own. 2.

A few points: 1. If you are right, that's why it's better to use your own product and scratch your own itch. It aligns your companies goals with your own. 2. I don't think you're right. The reason they don't respect the competition is incomplete information. "We have awesome feature x" or "We have advantage y" and you don't know if they are going to deploy awesome feature x tomorrow or feature z which is better than x. 3. To me, Entrepreneurship is the ability to create the lifestyle I want, by providing value to others. I think providing the value is part of feeling empathy with their needs and wants.