> Advertisers don't waste money. They carefully use money by investing it in advertising which (when done properly) nets them a positive ROI. Back before the I

> Advertisers don't waste money. They carefully use money by investing it in advertising which (when done properly) nets them a positive ROI. Back before the Internet revolutionized advertising, this was one of my favorite quotes about advertising: "I know half of my advertising money is wasted. The problem is, I don't know which half."