To take this a little further, this framing effect/appeal to emotion has been shown to affect a large segment of the general population, not only those in the a

To take this a little further, this framing effect/appeal to emotion has been shown to affect a large segment of the general population, not only those in the anti-science, antivax extreme. Granted it's not exactly the same thing, but Oxfam uses campaigns which hilight the story of a single child suffering extreme poverty rather than attempting to move people with statistics which express the scale of the problem.