> Crazy idea: let's reduce that. If you lived in a hot climate (like India, which is one of the countries TFA referred to as a source of high future demand), t

> Crazy idea: let's reduce that. If you lived in a hot climate (like India, which is one of the countries TFA referred to as a source of high future demand), then you'd understand just how crazy of an idea that is. (side note: your profile links to a site with a bio claiming that you live in Massachusetts. I rest my case.) Look, it's not that the idea has zero merit. There are architectures which do a better job at keeping the interiors cool, and incentives could be set up to favor those designs. But such designs are also usually bone-cold in the winter, and you see energy usage pendulum-swing back to high in other parts of the year. Plus, locales with hot weather typically have local architectures with these kinds of "natural cooling" features anyway, so it's usually not anything new. There's a reason why I think calls to reduce air conditioning to be anti-development, and it's because I happen to live in one of said climates, and there's no way I'd get anything done without air conditioning. Unless we want to keep the underdeveloped regions of the world in poverty, increased demand for air conditioning is simply inevitable.