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Op is probably talking in terms of how to reach a person that has shown already they do not understand science (e.g. they are an antivaxer), not in terms of how
by krastanov 7y ago
Op is probably talking in terms of how to reach a person that has shown already they do not understand science (e.g. they are an antivaxer), not in terms of how to do good science. I suspect they are right in this case, albeit a bit optimistic.
- jddj 7y agoTo take this a little further, this framing effect/appeal to emotion has been shown to affect a large segment of the general population, not only those in the anti-science, antivax extreme. Granted it's not exactly the same thing, but Oxfam uses campaigns which hilight the story of a single child suffering extreme poverty rather than attempting to move people with statistics which express the scale of the problem.