3 ms·

One personal story NEVER beats a thousand (correctly orchestrated) medical statistics.

• krastanov 7y ago
  Op is probably talking in terms of how to reach a person that has shown already they do not understand science (e.g. they are an antivaxer), not in terms of how to do good science. I suspect they are right in this case, albeit a bit optimistic.
  • jddj 7y ago
    To take this a little further, this framing effect/appeal to emotion has been shown to affect a large segment of the general population, not only those in the anti-science, antivax extreme. Granted it's not exactly the same thing, but Oxfam uses campaigns which hilight the story of a single child suffering extreme poverty rather than attempting to move people with statistics which express the scale of the problem.