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Ask HN: Do You Use an Ad Server?
Hi HN,
For my startup, we are looking to use an ad server to manage the ads on our website. We are currently looking into OpenX and some other adservers but frankly we are noobs on the subject. So I am interested to hear your opinions on the matter.
Do you have any experience or recommandation to share ? (positives and negative ones)
Thank you very much!
- johng 16y agoOpenX hasn't innovated in a long time. 99% of their resources have gone into their paid service. They have a lax security culture. We've migrated towards DFP. http://www.google.com/dfp/info/sb/ http://www.google.com/dfp/info/sb/
- bjonathan 16y agoThank you I didnt know that Google had an ad server !!
- BobbyH 16y agoDFP for Small Business is what was formerly known as Google Ad Manager. The first 90MM non-AdSense monthly impressions are free, and then you have to pay. To clarify, say you have 200 MM monthly pageviews, and you serve 3 ad impressions per page. You would have 600 MM ad impressions. Say that Google serves AdSense ads to 2/3rds of these ad impressions, leaving you with 200 MM non-AdSense monthly impressions. You'd be over the 90 MM quota and you'd have to pay a hosting fee of around 2 cents per thousand impressions (impressions, not pageviews). A newish self-service site to check out is http://www.isocket.com http://www.isocket.com. They charge a fixed fee (and don't take a percent of revenues).
- bjonathan 16y agoThank you for the details Bobby! I will take a look to Isorocket. Although I have to admit that for the moment the free limit of DFP is way above what we need everymonth. But I hope that it will change soon ;)
- jorazzle 16y agoJohn, Founder/CEO of isocket here - thanks for the mention Bobby! @bjonathan - confused... why would you want the DFP limit to change if the limit is already above what you'd need each month (thus being free to you)? Or do you mean you're hoping your traffic grows to the point you pay ;)
- Tombar 16y agoI've been using openX since phpMyAds old days.. and I couldn't agree more with you. Unfortunately it continues to be the best open source option out there :S
- softyram 16y agowww.openxservices.com provides much cheaper service for small and medium businesses compared to OpenX's internal paid service.
- softyram 16y agohttp://www.openxservices.com http://www.openxservices.com
- lachyg 16y agoTo be honest, I'd just go with http://buysellads.com/ http://buysellads.com/. They're incredibly helpful and their platform is very usable. Pretty awesome startup.
- lachyg 16y agoWould love justification on the downvote. They mention they're noobs on the topic, and this is very noob friendly.