> won’t pay market prices for them “Market Prices” are what the market pays (ie. what the customer thinks it is worth). I think you might be confusing it with

> won’t pay market prices for them “Market Prices” are what the market pays (ie. what the customer thinks it is worth). I think you might be confusing it with “suggested retail price” which is what companies think their product is worth. The customers are the "market"! So the price they pay is literally the market price!