It's both. You can always invest in companies that make money and do less evil. Even better, mandate that they form as public-benefit companies or non-profits c

It's both. You can always invest in companies that make money and do less evil. Even better, mandate that they form as public-benefit companies or non-profits chartered to act like a profit-seeking business but minimize known forms of harm. Can get us some of the way. On buyer side, buy from ethical suppliers or just more ethical ones. My easy example is getting stuff from Costco vs Amazon if available at both. AFAIK, Costco isn't putting anyone in ambulances to avoid air conditioning or other major evils.