Take a typical org. The board meets and talks and decides everyone is going mobile and that becomes a goal. The senior level managers (ceo/coo/vp of departmen

Take a typical org. The board meets and talks and decides everyone is going mobile and that becomes a goal. The senior level managers (ceo/coo/vp of departments) come up with a general strategy around mobile for their departments. Marketing VP might decide to change CRMs . They come up with a plan that involves getting a budget approved for the assessment phase (meeting with vendors, sme, etc). Based on that they put a presentation together to get support/budget for the next phase. During this time they might try to see synergies with other approved projects with budgets and try to fit in the CRM changes within them. If approved they move to the implementation phase where the work goes to the development manager and/or vendor management. A pm gets assigned the project. They meet with the vp and keep them updated. When the project is finished reports are written and sent back to the VP. The VP makes year end presentation on what they did to achieve the goal. They would report things like mobile engagement up 10% after CRM upgrade. CEO would report to board 80% of customer facing sites are now mobile friendly. Next year we plan to do 100%.