I think cost cutting becomes a bigger priority than expanding to new franchises (I guess expanding becomes harder to achieve after a certain point and cost cutt

I think cost cutting becomes a bigger priority than expanding to new franchises (I guess expanding becomes harder to achieve after a certain point and cost cutting becomes a better way to improve financials). So they use lower and lower quality ingredients. Burger King is a prime example of this. Chick-fil-A is good counter example.